Well, fear not. SEO copywriting is basically the process of generating content that fits into the dichotomy of successfully appealing to both audiences and search engines. However, in as much as it easy in theory, putting this into action becomes a maze to most content creators. So you need to encompass some key strategies to help you navigate through it. Here are some but a few.
As an SEO copywriter, you need to ensure that you write for your audience while also keeping it all under one roof. Create content that appeals to the interests of your target market or answers their questions. You also have to ensure that you get the credit and traffic your page deserves by keeping your original content under your domain name. So, if you have a blog, opt-out of hosting with only blogger or Wordpress, and host in a subfolder on your domain.
You have to ensure that you incorporate imagery. Making your posts pop with images can give you an upper advantage over your competitors. So if you don’t have a Pinterest account, be sure to check to create one. You see, I addition to promoting your blog, having an original post with images can result in it getting pinned, thus adding another avenue for traffic to your website.
It would help if you also implemented Google authorship. With enterprise SEO in Australia, implementing this strategy will be a quick and easy way to ensure you have higher traffic. So ensure that you tie content to a particular author, and all you need is a Google+ account. As a result, your content will come up as rich snippets in the search results featuring the author’s photo along with the article title. It will not only be incredibly for personal promotion, but it will also increase the click-through rate to your articles.