More and more small businesses today use online business directories to their advantage. If you run a small business, you spend a lot of time thinking about your marketing plan. Online business directories can be a great complement to your current marketing strategy for small businesses. These sites can help your small business to increase their website traffic, increase the likelihood that your site will be found by interested visitors and increase your bottom line. If you have not looked at these directories and wondered how your small business could use them to increase their market presence, its time to start.
What are Online Business Directories?
There are many different types of online business directories available on the Internet. Each of these sites serves a certain purpose and can be used by your small business in specific ways.
An online business directory is a site submission service that allows your small business website to be added to a particular category where it can be searched by interested visitors. Listing your small business on a web directory increases your sites visibility on the web and helps create incoming links to your companys website. These places make it easy for people to find what they are looking for. These directories can be accessed from almost anyone who has an internet connection. This means that people can find your companys website from home, office or even while traveling.
Each site sent to an online business directory is placed in a particular category. These categories may vary in how they are organized. Some are organized by company-related categories, some are organized according to personal preferences and others are organized by topic. Each category consists of several websites related to a specific topic. Each site listing contains the name of the site, a direct link to the site and a brief description of the site. Interested Internet visitors will be able to browse through different categories in the directory and find sites like yours that they may be interested in visiting. Essentially, these sites make it easier for visitors to find your companys website.
How does Online Business Directories work?
The concept of online business directories is actually quite simple. These web pages are similar to the yellow pages of the real world, only these lists are online only. (Actually, Yellow Pages.com is now one of the largest online directories as well.) A directory is just a list of a number of websites. Any type of website can be listed in an online business directory. Certain directories are huge and cover every topic that someone can create a website for, while others are very small and specific to a particular niche.
Lets use an example. Say youre a model airplane enthusiast and you want to find some sites that cater to your specific interest. You can look through a large online business directory like Google My Business and find several dozen websites that are related to model aircraft. Or, you can look for a network catalog that is niche-specific, which means that the entire web directory should be based on hobbies like model aircraft. With a niche-specific directory you can find even more sites based on your specific interest than you can find on the larger directories.
Because online business directories are organized by categories, finding websites that are related to a particular interest as model aircraft are very easy. You can find information and websites about model aircraft in your local region, if you use a region-specific web directory. So if you live in Phoenix, you can find sites that relate to both model aircraft and the Phoenix area. These sites will guide you to sites that you want to find.
There are many different types of websites that you can find under a particular topic as well. For example, if you are looking for several of these model flight information sites, you can find sites that are about building model aircraft, flight model aircraft, creating historically accurate model plans, tips and instructions on flying model plans, websites selling model aircraft and charters and associations that you can agree on model aircraft. These are just some of the examples you can find using an online business directory. There are simply too many topics to list them all here.
You can see how someone can use an online business directory to find websites related to things that interest them. As a small business entrepreneur, you can see how potential customers of yours use these sites as well. Now that you understand how online business directories work, its time to see how they can work for your business.